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This content is taken from the RMIT University's online course, Online Business: Customer Profiling for Success. Join the course to learn more.
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Start your own proto-persona

Start Building!

Lee’s journey has taken you through the construction of a classic proto-persona.

Personas should be updated as your business progresses and evolves.

If you move your persona from proto-persona to design persona, you will need to undertake some primary research and include the findings of that research into the persona that you have created.


Construct your own proto-persona. To do this, have the following information on hand:

  • An image/picture of who represents your target audience
  • What they like
  • Where they are located
  • What motivates them
  • How they develop their buying decisions
  • How they may respond to marketing of your product or service.

Download the Persona template from the downloads area below and start creating your own customer persona!

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This article is from the free online course:

Online Business: Customer Profiling for Success

RMIT University