Check what you’ve learnt
It’s been a big week - you’ve learnt about ‘Day in the Life’, Current and Future State Experience and Service Blueprint customer journey maps and you’ve had the opportunity to create your own customer journey map.
Leveraging off your customer journey map you have looked at how you can better understand your customer’s path to purchasing your product or service to focus your marketing efforts in a way that is much more likely to increase sales.
You’ve also investigated marketing attribution and social presence to help you:
- Understand exactly which marketing messages are contributing to your customer’s decision to purchase your product or service, and
- Ensure your website and social media networks are working hard to convert awareness and interest to evaluation and purchase or action.
In addition, you’ve helped our online homewares entrepreneur Lee to conduct some market research, select a customer journey map, think about strategies to include in her mapping, consider what information channels would be most useful to reach customers, and you’ve put forward some touch point options to keep her customers engaged.
© RMIT University 2017