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Image of character Lee
Meet Lee

Case study

Lee has conducted some primary and secondary research to help identify her potential customers. She now needs to offer a fantastic service to her customers that will enable a smooth and quick buying process.

Some of her potential customers use her products as part of a service, e.g. interior styling, so she needs to provide a service that will ensure the product gets delivered quickly. Lee also wants to encourage customers to shop in her online store again.


Case Study

What strategies would you recommend Lee implements into her customer journey?

Provide your advice in the Comments area.


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This article is from the free online course:

Online Business: Customer Profiling for Success

RMIT University

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