Skip to 0 minutes and 13 secondsIn today's world, the development of new products and services is not confined within one organisation, or indeed within one country. To succeed, businesses must be willing to work with others to spot, develop, and implement ideas. This is a model often referred to as open innovation. In this course we'll be exploring what open innovation is, and thinking about how it can be applied. We will try to answer questions such as where do ideas come from, what are the benefits, and of course what are the risks associated with open innovation. Finally, we try to explore how it can work for you. Over the last few years here at Durham University Business School, we have been conducting some cutting-edge research on open innovation.
Skip to 1 minute and 1 secondSo what we would like to do as part of this course is to share some of the conclusions of this research with you. We will be looking at examples where it has and has not worked, and try to identify the factors that enable open innovation. This is going to be an interactive course, where you will be discussing ideas, and develop your thinking on open innovation. We will also try to explore how it can be applied to your own organisation, or at that the very least, one that you're interested in. So join us in learning about what open innovation is, and how it can help develop a competitive edge.