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4.3

Colour prediction 2016-2017 - a case study

Manufacturers whose businesses depend on understanding and predicting colour trends, can devote considerable resources to the process of analysing where the fashions in colour are going, for several years ahead.

Global paints and coatings manufacturer PPG, based in the US, explain where colour trends come from, and give a behind-the-scenes look at how they created their own forecasts for 2017 here.

And here is their summary of the 2016-2017 global colour and design trends, in a detailed online booklet.

(Note that this is an image-heavy booklet of over 100 pages, and may take a time to load, depending on your internet speed and browser.)

Over to you

  • Given what you’ve learned about colour forecasting this week, how would you approach a forecast for 2017-18? What factors would you take into consideration?
  • What colour would you choose for 2018?

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This article is from the free online course:

The Power of Colour

KLC School of Design

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