Coal vs diamonds
In this video, Nick Wright uses the example of coal and diamonds to illustrate the impact of physical characteristics on distribution choices.
Both are products based on carbon. The chemical difference is identical, but physically, diamond molecules are stacked neatly into uniform lattices, which is why they are so hard and crystal clear.
Coal molecules, by comparison, are randomly stacked, which gives coal its colour and the fact that it burns and can easily be broken into smaller pieces.
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Principles of Global Logistics Management
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