Meet the team
Hello! Nice to meet you!
Gustav, Johanna and Valeriia are the three instructors who will be actively following your questions and comments during the 7 weeks this course is running, but there is a bunch of us who have taken part in putting this course together.
Let us introduce the team!
Christian Grönroos, Professor Emeritus of Service and Relationship Marketing at Hanken School of Economics. Christian is one of the fathers of the school of service management and marketing that is internationally labelled the Nordic school of marketing thought. He did his ground-breaking work on service and relationship marketing in the early 80’s. He has since published and lectured extensively on a variety of service management and relationship marketing topics as well as marketing theory and integrated marketing communication. In 2012, he was the first researcher outside North America to receive the honorary title of Legend in Marketing. The foundation of this course is a lecture series given by Professor Grönroos.
Jaakko Aspara is the Grönroos Professor in Marketing at Hanken School of Economics. You met him in the introduction video and will meet him again at the very end of this course discussing future avenues of service management.
All instructors including Christian and Jaakko are members of CERS - Centre for Relationship Marketing and Service Management at Hanken School of Economics.
- Gustav Medberg is the Lead Educator for this course. He is a Postdoctoral Researcher and Teacher at the Department of Marketing at Hanken School of Economics
- Johanna Gummerus is an Associate Professor at the Department of Marketing at Hanken School of Economics
- Valeriia Penttinen is a PhD Student at the Department of Marketing at Hanken School of Economics
In addition, we have had a technical team who has helped us build the course. The media producers Sampo Sauri and Daniel Sjöberg have been in charge of the video production. PhD Students Mikaela Krohn, Anna Abramova and Hannu Tikkanen have been actively involved in creating course content and building the course on FutureLearn. Last but not least, Education Planning Officer Susanna Taimitarha and ICT Coordinator Kicka Lindroos have made sure the project of building this course has been running smoothly all along.
Now we would like to know who you are - Please introduce yourself in the next step!
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