Explore history’s most iconic fashion products

On this course, you’ll examine what a fashion product is, and how it can be branded and experienced as part of a collection or at a fashion show.

You’ll be taken through the history of fashion’s most iconic products, to help you learn about different product categories, and explore the importance of product collections.

Examine the birth of a fashion collection

Exploring how collections are created, you’ll investigate the relationship between a collection and brand identity.

You’ll also have the chance to study how to implement a collection, and create a collection plan of your own that you can put into practice.

Explore the future of fashion shows

You’ll study the story of fashion shows, looking at both their potent history and their potential future.

Seeing how to place a fashion show in contemporary context, you’ll learn how to interpret and critique a show using your growing understanding of brand management.

Learn from top fashion school Institut Français de la Mode

You’ll study fashion with experts from Paris’s Institut Français de la Mode, using real-world case studies from top brands.

You’ll emerge having developed your professional fashion management skillset, able to identify what makes a great fashion product, and an acclaimed fashion collection and show.

Syllabus

Week 1
Fashion products
- Definitions of fashion product
  What is a fashion product?
- The product categories
  What are the different product categories?
- Iconic products
  The importance of iconic products for fashion brands
- Test yourself
  What did you learn this week?
Week 2
The birth of a collection
- Brand and collection
  What is the relationship between brand identity and collection?
- Implementation of the collection
  What are the different steps involved in the development of a collection?
- Collection plan
  How to build a collection plan?
- Test yourself
  What did you learn this week?
Week 3
Fashion shows and their future
- The fashion show : an historical point of view
  How was the fashion show born?
- How to interpret a fashion show?
  A method for interpreting the fashion show
- The contemporaneity of the fashion show
  What are the main challenges of the contemporary fashion show?
- Test yourself
  What did you learn this week?

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Explore the key business components of the global fashion industry
Explain how to build a collection
Explore the concept of fashion entrepreneurship

Who is the course for?

Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.

Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.

What software or tools do you need?

There are no specific entry requirements for this course except for a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.

You will need a strong grasp of the English language as the course is delivered in English.

Who will you learn with?

Monica Benzi

I lead the MSc Fashion & Luxury Management degree program at IFM in Paris. I hold a professional and teaching experience in fashion retail and cosmetics, luxury brand management, and fashion marketing

Who developed the course?

Institut Français de la Mode (IFM)

IFM (Institut Français de la Mode) is a higher education institution specialising in the textile, fashion, luxury and design industries, based in Paris, France.

Learning on FutureLearn

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