• Deakin University
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Programmatic Advertising and Trading

Learn how to approach programmatic buying in advertising.

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  • Duration

    6 weeks

  • Weekly study

    10 hours
Overview
Requirements
This course is part of the Programmatic Advertising and Trading program, which will enable you to discover the fundamentals of programmatic advertising with Deakin University.

Understand how to approach programmatic buying advertising.

This microcredential enables you to understand the essentials of the programmatic ecosystem, including data collection, inventory quality and selection, audience segmentation and application of industry-specific media tools and platforms. It allows you to gain skills in responding to client briefs, media planning, optimisation, evaluation, and reporting.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Respond to a client brief by applying a range of digital media types
  • Identify appropriate methods of data management and profile target markets
  • Determine effective measurements to evaluate chosen solutions
  • Present to the client the steps involved in activating the solution(s) using the appropriate DSP
  • Reflect on the choices made by articulating the decisions behind the chosen solution(s) and make future recommendations.

Who is the course for?

This microcredential is for digital marketing, advertising, and trading professionals involved in or looking to transition to programmatic advertising and trading.

Who developed the course?

Deakin University

Deakin University is one of Australia’s largest universities with more than 61,000 students and over 15,000 online.

  • Established

    1974

  • Location

    Melbourne, Australia

  • World ranking

    Top 280Source: QS World University Rankings 2021

Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) Australia is the peak trade association for digital advertising with over 170 media, marketing, and technology organisations as members. As well as driving local initiatives, we are a part of a network of 47 international IAB organisations that sets global standards for the digital industry. The role of the IAB is to grow sustainable and diverse investment in digital advertising in Australia.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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