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Love, humour and consumerism

Learn how love, humour and consumerism were used as public health tools.

In this Step we will look at a series of public health posters from the 1960s through to the 1990s. We will learn about how feelings of love, humour and consumerism were used as tools for behaviour change. Subjects included HIV/AIDS, smoking, safe sex and healthy body image. In this video we will also discuss how these tactics may have negative consequences.

How has health education evolved? Are similar tactics – love, humour, shock and horror still used today?

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A History of Public Health in Post-War Britain

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