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Skip to 0 minutes and 24 seconds Before we write the topic, we need to write the title. So title design is also important, it should be in an academic way showing your professionality.

Skip to 0 minutes and 37 seconds For the requirements of title design: it should be specific and clear; Simple and innovative; and the scope of your title should be appropriate. Finally, the content and the subtitle should match the head title. We should understand the requirements of the title design. For example, someone may say “some understandings of……” “appreciation of some writers’ work”. These titles are obviously not academic ones. They are not professional if you use them as a title of your thesis.

Skip to 1 minute and 23 seconds I will show you the academic way of writing thesis titles. For example, research on the impact of service quality on hotel consumer satisfaction; or research on customer satisfaction index system of economic hotel. Both titles are academic and professional. Although title is the overall grand term of your thesis, it should still be specific and clear. You may list your research objects so that others can clearly know what your research is. Or you can identify your research perspective and limit your research discussion into a certain extent.

Skip to 2 minutes and 18 seconds Let’s show you a negative example here: The research on China’s tourism economy. In this title, the scope is too general.

Skip to 2 minutes and 32 seconds Title should also be simple and innovative. It should be straight forward and not obscure. The more straightforward the title, the more clearly readers can see.

Skip to 2 minutes and 46 seconds Innovation here refers to new perspectives, new content, new situations, or the new discovery. The title of the paper should be refined and attractive, like a label. Even if the issues and views we discuss may be roughly similar, we can articulate our new opinions and perspectives in the title.

Skip to 3 minutes and 14 seconds The scope of your topic and your title should be appropriate. Title with a large scope may seem empty, but a particular theme may not be suitable to do the thesis.

Skip to 3 minutes and 31 seconds Don’t think that if the theme on topic is too small, there’s no importance of the paper. There’s no such positive relationship between the scope of the title and the importance of the paper. Someone prefer to discuss a broad title rather than specific problem. It is meaningless and worthless if many aspects are explored in the paper. Let’s take some examples.

Skip to 4 minutes and 4 seconds For example, we mentioned earlier that: Research on China’s tourism economy, which is too general.

Skip to 4 minutes and 13 seconds The other example: Research on tourism motivation of Nankai University students. In this way, the title is too narrow. Fifth, the content of the subtitle should match the head title. Subtitles are mainly set up to discuss the head title from different aspects and levels. Therefore, subtitles shouldn’t have nothing to do with your head title.

Skip to 4 minutes and 46 seconds And the theme should be concentrated. Be cautious to use certain big themes.

Skip to 4 minutes and 55 seconds Again, let’s see some examples. The first example is Research on college students’ rural tourism intention —based on the theory of planned behavior. So we can see that the head title here puts forward the question. Then the subtitle here explains the theory.

Skip to 5 minutes and 22 seconds Next example: The application of tourism law and the problems that should be paid attention to in practice. In this title, you can see there are double subjects. It will confuse the readers. Here you can see one subject of tourism law, and another subject of tourism problems. This will confuse the readers about your research objects.

Skip to 5 minutes and 52 seconds Last example: analysis of legal issues related to tourism. In this way the theme is not clear.

Skip to 6 minutes and 6 seconds Next I will show you some secrets when you design your titles. You should know the basic structure of the title. There are several structures. The first structure is title and subtitle. When you encounter the situation that the title is too broad, then you can use a subtitle to narrow down your focus. For example, research on college students’ rural tourism intention based on the theory of planned behavior. Like we discussed before, here the title is for the research question and the subtitle explains the theory. The second example is perceived research on regional cultural factors in resort hotels using Shanghai as a sample source. So the headline here is for question. Then the subtitle covers the research area.

Skip to 7 minutes and 10 seconds And the last example is High-star Service Quality Improvement Decision-making Method ——Based on Fuzzy Kano Model and IPA Analysis. So here you can see title of questions, then the subtitles are for research method. In the above examples, subtitle actually narrows down your research focus into the specific area. Next structure abouttitle design is learn to use judging sentence. If you learn to use the judging sentence, you can have another secret for your title design. This type of the title defines the content of the research, which can be either expanded or contracted and has great flexibility. Research object of the article is specific, but extended thoughts needed to be highly summarized and broadened.

Skip to 8 minutes and 10 seconds For example:

Skip to 8 minutes and 12 seconds From the “labor creates beauty” to see the essence of the beauty. From this example, you can see the structure of judging sentence. Labor creates the beauty, which is a judging point or judging opinion, then from this opinion to extend to the essence of the beauty. Researcher uses this term to expand and to summarize the meaning of this judging point.

Skip to 8 minutes and 44 seconds You can also use other structures in your title: such as declarative sentence, partial structure or the verb and object structure. Empirical method of organization and management research. In this way it is a declarative sentence. Second, study on the consciousness of death in Yu Hua’s novels. You can see the verb—study; and then the object – consciousness of death in Yu Hua’s novel. Lastly, research on hotel room facility based on customer needs. In this way it is a partial structure.

Title design

By the end of this video, you will learn the requirements of title design.

Generally, the title should be specific and clear, simple and innovative and the scope of your title should be appropriate.

Do you know some ways which can make the title of an article more attractive?

Can you give us some examples?

Please feel free to leave a comment in the discussion area.

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Research Methods in Tourism Studies

Nankai University