Duration
5 weeksWeekly study
5 hours
Business Growth: Tackling the Scale-up Challenge
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Understand the need, concepts and application of this new approach to scale-up
There are many approaches addressing early-stage entrepreneurship and the challenges facing mature corporations, but a big gap when it comes to understanding the key drivers for growth and how to address them.
This course introduces the Triple Chasm Model, a unique new approach to managing the growth challenge based on research which resulted in two new books: Camels, Tigers & Unicorns and The Scale-up Manual.
Supported by lead author, Uday Phadke, you’ll discover why there’s a need for a new approach, the concepts behind the Triple Chasm Model and how to apply them to your venture.
What topics will you cover?
- Week 1 - Introduction to Scale-up and the new Triple Chasm approach
- Week 2 - Maturity and the Commercialisation Journey
- Week 3 - External meso-economic Considerations (Vectors)
- Week 4 - Internal meso-economic Considerations (Vectors)
- Week 5 - Commercialisation Strategy and Business Models
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Summarise classic approaches to scaling along with their limitations
- Summarise the logic behind the new systematic integrated Triple Chasm Model
- Apply the modified Technology Readiness and Commercialisation Readiness levels
- Reflect on how to assess the maturity of your proposition
- Explore the external meso-economic vectors including market space, positioning, customer focus and go-to-market variables
- Reflect on the experience of applying the external meso-economic vectors to your proposition with other learners and the Educators
- Explore the internal meso-economic vectors including Contingent Technology Deployment, IP Management, Product Definition & Synthesis, Manufacturing & Deployment, Talent, Leadership & Culture and Funding & Investment
- Explore commercialisation strategy and business model development
Who is the course for?
This course is designed for members of leadership teams in innovative high-growth SMEs.
It is targeted in particular at CXO level executives including CEOs, commercial directors, technical directors, finance directors, marketing directors, heads of product management, and heads of sales.
Who will you learn with?
I am the lead author of the Scale-up Manual, on which this course is largely based. My focus is on helping companies to scale more effectively www.linkedin.com/in/uday-phadke-194392/
I've been working with technology innovation companies and start-ups across the UK for the past 15+ years, and I've built a dynamic ecosystem within Oxfordshire, commercialising IP from all sectors
I’m a coach / organisational consultant and help businesses achieve their objectives by aligning their culture and organisation design with their direction.
What's included?
This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.
- Unlimited access to this course
- Includes any articles, videos, peer reviews and quizzes
- Certificate of Achievement to prove your success when you're eligible
- Download and print your Certificate of Achievement anytime
Still want to know more? Check out our FAQs
Learning on FutureLearn
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- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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