What will this course cover?

What will this course cover?

In the last decades, the importance of communicating science increased both inside and outside of academia, and most universities have a dedicated staff of science communicators and public information officers.
They disseminate the results obtained by the university scientific staff and try to engage wide sectors of the society, to increase the benefits of the research activities and the visibility of the institutions.

The goal of science communication evolved in the past decades, moving away from the idea that the public had a deficit of understanding towards science, to an approach that includes aspects such as trust and participation.
Therefore, science communication is now faced with a new set of challenges:

  • How to deliver the scientific messages in a time where everybody tries to get the public’s ear?

  • What should be its goal - to transmit scientific knowledge or to engage with society and encourage its participation in the scientific process?

  • How should scientific messages be framed?

In this course, we will touch both theoretical and practical aspects of scientific communication. We will also reflect on the relationship between science and society and discuss the role that the community can have in determining the governance of the scientific process.

By mixing practical aspects, theoretical issues and practical examples of science communication we want to discuss some of the unique challenges of science communication, and we hope that the next weeks of the course will be both interesting and useful to you.

We wish you good learning,

The educators

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This article is from the free online course:

Science Communication and Public Engagement

EIT Food