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This content is taken from the EIT Food, University of Turin, Universidad Autónoma de Madrid & European Institute of Innovation and Technology (EIT)'s online course, Science Communication and Public Engagement. Join the course to learn more.

Skip to 0 minutes and 4 seconds Hello, and welcome back During these three weeks we have discussed some topics related to science communication and public engagement, both from a theoretical and practical point of view. We’ve discussed the steps you need to take to design an effective science communication message, from defining your goal to creating a message, always keeping in mind the needs and goals of both sides of the communication channel. In these weeks we’ve also talked about the relationship between science and society, and about more institutional forms of science communication and public engagement, such as the ones carried out by the science communication department of a university. We hope that you participated in the practical

Skip to 0 minutes and 58 seconds activities we proposed: Some aspects of science communication can be taught, but it is an art and a craft, and the only way to become an effective communicator is through practice. Thank you for sharing this journey with us, and see you soon!

Conclusions and goodbyes

What did this course talk about?

In the last three weeks we talked about science communication from different points of view: why is it important, how to find your message and how to deliver it (as a story, for instance, or by analyzing some aspects of the organization of science communication events). We also talked about aspects of science communication that are more relevant for researchers and public information officers, discussing a topic that touched the second and third vertex of the public engagement triangle: to collaborate and to receive.

We hope that this journey has been both interesting and useful. In the next step, you will have the opportunity to share your feedback. This will help us improve the quality of the course, and we wholeheartedly ask you to do so!

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This video is from the free online course:

Science Communication and Public Engagement

EIT Food