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This content is taken from the RMIT University's online course, Business Futures: the Sharing Economy. Join the course to learn more.

Skip to 0 minutes and 9 seconds Hello, and welcome to the Business Futures programme, from the College of Business at RMIT University. The sharing economy is one of three courses within the business futures programme, in which we present some new and imagined trends in the 21st century enterprise. While you may have experienced sharing, something we certainly take for granted among family and friends, the commercialisation of this natural phenomena into a for-profit business has significant implications for traditional businesses. It is, indeed, a prime example of a business disruptor. We intend to add context to the concept of the sharing economy, to give you a greater understanding of why the sharing economy has flourished, and the implications for consumers and producers.

Skip to 1 minute and 3 seconds Throughout the course, you will hear from our RMIT academic, as well as entrepreneurs who have experience working in the sharing economy. We will explore the trends of the sharing economy, and what it means for the enterprise of the future, and how you might position yourself to take advantage of it. Throughout the course, you will have the opportunity to engage and interact with other global learners through a variety of activities, and conversations. We encourage you to actively engage in this sharing, as a vital, and rewarding part of your online experience. I wish you all the best as you journey through the sharing economy.


Welcome to the Sharing Economy. This is one of three courses that is part of RMIT University’s Business Futures Program.

This course introduces you to the concept of the sharing economy, and how this 21st century phenomenon has altered the 'traditional' purchasing experience.

In this course, we will try to understand what the Sharing Economy entails, how it became a global marketing trend and what its growth means for new and existing businesses as well as consumer choice.

Together, we will journey through various aspects of the sharing economy, including; its evolution, various developments in the market, its challenges and opportunities, strategic implications, and how the sharing economy has impacted consumers' behavioural patterns.

Recommended reading

Throughout the course you may come across various related links (listed as: See Also), these external references are not mandatory but are there as an optional reference for your learning experience.

Get involved

Before moving on, introduce yourself in the Comments section below and share what you hope to get out of this course.

Remember, you can reply to individual comments and ‘like’ the ones you agree with or interest you. You can also ‘follow’ others whose responses you want to keep track of.

To get started, we suggest you follow the course facilitators now:

Lead Educator: Samuelson Appau

Academic: Bernardo Figueiredo

Mentor: Ben Fischer

The Comments section can be a little overwhelming if there are lots of responses, so please don’t feel you have to read all of them! Try reading the first page of most recent comments and then the first page of ‘most liked’ comments – this will help you keep up-to-date with the newest comments.

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This video is from the free online course:

Business Futures: the Sharing Economy

RMIT University