Meet the academics
Meet the academics

Meet the academics

Throughout the three weeks you will be in touch with our RMIT University Academic and Lead Educator.

Educators

Meet your Lead Educator and academic mentor who will take you on your journey over the next three weeks.

Lead Educator

Samuelson Appau

Lecturer, School of Economics, Finance and Marketing, RMIT University

Samuelson has a background in marketing and market research and holds a PhD in Marketing from the University of Melbourne. Samuelson is currently a lecturer (Assistant Professor) in Marketing at RMIT University. He teaches Brand Management and Consumer Behaviour. Samuelson's main research concerns exchanges and brand building strategies used by religious organisations. More recently Samuelson's research has extended to understand the growing phenomenon of the sharing economy and how exchange and brands operate within this growing global marketing trend.

Prior to joining academia, Samuelson worked in market research and brand consulting for Millward Brown in West Africa, advising clients such as Coca-Cola, Nestlé, Unilever and Etisalat. Samuelson also consulted for many start-ups and entrepreneurs on how to build and sustain strong brands in Africa.

Academics

Bernardo Figueiredo

Senior Lecturer, School of Economics, Finance and Marketing, RMIT University

Bernardo has an extensive knowledge, and has worked in a variety of industry jobs, working with various global clients. In different job roles, such as: an analyst in the science and technology industry, as an entrepreneur, and as a marketing director and manager. Bernardo is especially interested in understanding how the globalization of markets and cultures shape consumption and marketing practices.

Bernardo holds a PHD in Marketing and is currently teaching two postgraduate courses at RMIT University: Customer Experience Design and International Marketing.

Mentor

Ben Fischer

Research Assistant, School of Economics, Finance and Marketing, RMIT University

Ben has an academic background in economics, finance and management and is currently pursuing post-graduate studies at the University of Melbourne.

Ben is particularly interested in looking at the sharing economy from an economics and technology point of view, such as- How traditional markets are being transformed by the sharing economy and technological development? What the interplay by these actors are, and what the effect is; on consumers, firms and society at large?

Outside of academia, Ben has worked on branding and marketing projects in Germany, India and Australia; across various industries including hospitality, FMCG and real estate.

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This article is from the free online course:

Business Futures: the Sharing Economy

RMIT University