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This content is taken from the Purdue University's online course, Digital Media Analytics: Introduction. Join the course to learn more.

Looking Ahead - Why Social Media Works

Now that we’ve seen how social media analytics can provide useful information to make better business decisions, we’re looking forward to next week where we’ll be learning more about analytics research tools and techniques.

Read Why use Social Media? by Kristen McCormick. The article highlights the net benefits of social media for social and business impact and will set the stage for our conversation next week.

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This article is from the free online course:

Digital Media Analytics: Introduction

Purdue University