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This content is taken from the Middlesex University Business School, Jindal Centre for Social Innovation + Entrepreneurship & Living in Minca's online course, Social Enterprise: Growing a Sustainable Business. Join the course to learn more.
Social media apps

Your digital marketing toolkit

Digital marketing has a unique advantage over traditional marketing in that it you can analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers can monitor things like what is being viewed and for how often and how long. This can be very informative information to help you locate your target customer or beneficiary.

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, that can be accessed at anytime. As a result, people want brands they can trust, companies that know them, communications that are personalized and relevant, and tailored to their needs and preferences.

Here are some useful tools to make you a better digital marketer.

Create an email newsletter

Email marketing is an important part of any digital marketing strategy. Mailchimp is an online email marketing solution to manage subscribers, send emails, and track results. It also offers integrations with other programs.

Create high quality creative content

Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations.

Find high-resolution images

Pexels photos are free for personal and commercial use and attribution is not required.

Create a trackable shortened url

With Bitly you can turn any url into a trackable link.

Launch your own publication and reach a bigger audience

A Medium Publication is a collection of stories that’s centered around a particular subject or theme.

Create a call to action on your website

Hello Bar helps you convert more website visitors into customers.

Understand who is visiting your website

MixPanel gets you detailed information on everyone who visits your website.

Find a more comprehensive list of tools at Marketing Stack.

Please share with your fellow learners an example of how you used any of these, or other tools, successfully in your marketing efforts.

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This article is from the free online course:

Social Enterprise: Growing a Sustainable Business

Middlesex University Business School

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