Hyundai Motors-KOICA

One interesting case in South Korea is a CSV program operated by Hyundai Motors in collaboration with KOICA.

In the past, KOICA worked with NGOs to support a number of job training programs. However, the result was not that promising because in most cases those local people trained could not find decent jobs after training.

Hyundai saw this as an opportunity for CSV because they have strong training capabilities – curriculum, instructors, experience, and expertise. With financial support from KOICA, they could easily transfer their capabilities to training less privileged local youths. After running the program, Hyundai could recruit top students, meaning that those elite students could get a nice job.

Moreover, other students could open their auto repair shops because they had acquired good skills to fix cars. This made KOICA happy since most participants could get a job. Local government was also happy because those people with jobs pay taxes and boost the local economy.

Further, this will enhance future demands for Hyundai cars because customers will feel more comfortable to buy Hyundai cars given that they can easily get repair services from those trainees.

In sum, this program makes all the stakeholders (i.e., Hyundai, KOICA, trainees, local government and community) satisfied because there was no one to sacrifice for the program. Thus, as this program proved to be a sustainable model, it is now executed in other regions and countries as well.

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This article is from the free online course:

Social Innovation in South Korea

Hanyang University