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This content is taken from the Taipei Medical University's online course, Social Media in Healthcare: Opportunities and Challenges. Join the course to learn more.

Skip to 0 minutes and 1 secondWelcome to this introductory session of Social Media in Health Care. If you guys are watching this video, it means you are already interested in this topic. Therefore, I want to elaborate who has to be enrolled, and how you will be enrolled. What is the motivation behind creating this course? Also, I will talk about our guidelines, our policies of creating the course. Then, let me talk a bit about the motivation for which I have created this online course. Since social media is a new sort of technology, I see these technologies getting merged with health care. Meaning, people like to discuss about doctors, about medication, about the treatment they are getting, about the patient care they are getting in hospitals.

Skip to 1 minute and 4 secondsThey are openly discussing that stuff, and this will be very much useful for co-patients. I mean the other patient who is in search of a new doctor, who is in search of new types of treatment, or surgery, or whatever. So, one of the examples is PatientsLikeMe. If you go there, this is a website called www.patientslikeme.com. There, you can see thousands of patients discussing about their own experience with a given hospital or a given doctor-- all sorts of opportunities of getting health care. Also, there is social presence of hospitals.

Skip to 1 minute and 56 secondsThat means now, a lot of hospitals are getting into social media for making PR-- Personal Relations-- with the patient for advertisements, for advertising the new equipment they have, all the new treatments they are offering to the patients. Also, they are creating a sort of trust in the patients, by saying, see, case care about you. They also run forums or blogs regarding some particular diseases, so the patient of that particular disease can go there and participate. In short, the bottom line is doctors and hospitals want to get in touch with the patients, and they want to make them feel that they don't only communicate and they are in a hospital, but any time, they can just connect with the patient.

Skip to 3 minutes and 3 secondsAt the same time, active engagement. Yes, this is one of the examples of how hospitals-- our health care providers-- can make sure that the patients are actively engaged. Therefore, this gives the patient empowerment. The patient will know the best hospitals for a given treatment, or which is the best doctor to deliver some sort of surgery. So, there are various sorts of things. I was thinking this type of course will be definitely useful for a variety of stakeholders. And exactly, this is what we are going to discuss in our courses-- like mass communication crisis in epidemiology, for example.

Skip to 4 minutes and 2 secondsIn recent, Ebola virus is emerged. A lot off confusion is there among patients, and a lot of confusion is among the researchers-- how to make things-- take things are on track. And the same way, we have Swine Flu in India-- Eruption if Swine Flu all over India. People are getting confused, they are getting panicked. They don't know what to do, they don't know where to go, and how to report. So there are a lot of things where we can use social media effectively, and we can mitigate this sort of confusion. Thank you.

Welcome to the course

This video gives you an overview of this course, the reasons why this course matters.

I am Dr Shabbir Syed-Abdul, an assistant professor of Health informatics at Graduate Institute of Biomedical Informatics, College of Medical Science and Technology, Taipei Medical University, Taiwan. I encourage all learners to initiate discussion and give me your feedback on each step.

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This video is from the free online course:

Social Media in Healthcare: Opportunities and Challenges

Taipei Medical University

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