• The Open University
  • Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide.

This course is part of the Social Media Marketing ExpertTrack

Social Media Marketing: Social Media Channels

Choose the right social media channels and learn how to plan and implement them effectively with this practical course.

Two female professionals looking at laptop
  • Duration

    2 weeks
  • Weekly study

    4 hours
  • 100% online

    How it works
  • Included in an ExpertTrack

    Course 2 of 4
  • Get full ExpertTrack access

    $39/monthFind out more

Unpack effective social media tools with industry experts

Social media is the fastest-changing area of digital marketing. With new social channels emerging, content formats continually updating, and more ways than ever to advertise on channels, it is vital you have the skills to keep up.

On this two-week course, you’ll take a step-by-step tour through social channels and find out how to choose the ones that will achieve the most for your organisation.

Discover what works for your audience and whether to use organic or paid social media

You’ll be able to investigate what social channels your audience are engaging with, as well as what content types and formats work best for them. You’ll learn about audience demographics and geography and how you can leverage these for social adoption.

Knowing whether to take a completely organic approach to social media or to pay for advertising is critical. By the end of this course, you’ll discover the benefits of both approaches, whether that’s organically sharing content to build your audience, or using advertising tools to drive reach and engagement quickly.

Gain in-demand skills in social media strategy

As you journey through this course, you’ll explore social media tools to establish your expertise, including crucial sources to guide you so you can continue to keep your knowledge up to date in this fast-changing environment.

Once completed, you’ll have the confidence to make or contribute to all-important decisions on how to create a social media strategy that meets the needs of your organisation and your users.

Designed by digital marketing experts, Target Internet with The Open University

You’ll learn with Target Internet’s CEO Daniel Rowles who has years of experience providing expertise to brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.

What topics will you cover?

  • How to align channel selection with target audiences and user journeys 
  • Considering channel adoption and engagement 
  • Managing and keeping up to date with channel updates 
  • Channel key features and benefits 
  • Channel drawbacks and risks 

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

Download a PDF

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explore how to select the most appropriate social media channels to achieve your objectives
  • Investigate different levels of channel adoption and engagement
  • Reflect on the changing face of social media
  • Explore how to apply the key social channels and how to avoid their key drawbacks

Who is the course for?

This course is designed for anyone who would like to increase their awareness and understanding of social media marketing. You don’t need any prior knowledge, although any work experience will help contextualise and enhance your learning.

Who will you learn with?

MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.

Host of the Digital Marketing Podcast, a global top 20 business podcast.

Who developed the course?

The Open University

As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.

  • Established

  • Location

    Milton Keynes, UK
  • World ranking

    Top 510Source: Times Higher Education World University Rankings 2020

Target Internet

Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide. As publishers of the global Digital Marketing Skills Benchmark and the Digital Marketing Podcast, they have unrivalled access to market insights and expertise.

About this ExpertTrack

Accelerate your social media marketing skills across a range of channels, measure your success, and optimise your approach

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Do you know someone who'd love this course? Tell them about it...