Be an EPIC advocate
It is extremely useful to be able to summarise your initiative in a concise and engaging way to stakeholders. Can you deliver a message about what your project is and what it aims to achieve in less than a minute? Can you do so in a persuasive and attention-grabbing way?
One approach is to come up with an EPIC message.
There are four elements to an EPIC message:
- ENGAGE your audience (Get your listener’s attention with a dramatic fact or short statement. Keep this opening statement to one sentence if possible.)
- State the PROBLEM (Present causes of the problem you introduced in the first section. How widespread or serious is the problem?)
- INFORM on the solution (Inform the listener about a solution to the problem you just presented.)
- CALL to action (Once you’ve engaged your listener, presented the problem and told them about a solution, be specific about what you want them to do. This enables you to follow up to find out if they’ve taken this action. Present this action in the form of a ‘yes or no’ question.)
Let’s put this into practice. Can you be EPIC in pitching your project? Let’s find out in the next few steps.