An outcomes-focused approach to change
Sport as a tool for change can be further understood in terms of intentions, goals and outcomes.
Meaning, that if you have a clear idea of what you want to achieve as the end result, you can then better consider how to get there. Strategies, policies and roadmaps are important, but outcomes should be considered before activities are scoped.
“An activity which intentionally aims to bring about change, where sport or physical activity is the tool, hook or method to bring about that change. Sport as a tool for change implies that sport is being used to intentionally influence development outcomes. Sport is being used as the tool to help someone do something differently at the end.” - SportScotland
Goals and objectives are statements of intent which are differentiated by their time frames (long term and medium term, respectively). They describe what you are trying to achieve, and help communicate to your implementing team and stakeholders what you intend to do. For example, to reduce the incidence of non-communicable diseases (goal) through increasing the number of people participating in regular sport (objective).
Impacts and outcomes are the results you intend to achieve. They describe what your donors/funders will get. For example, a 20% reduction in incidence of NCDs in the community (impact) and 30% of the community regularly participating in some form of sport (long term outcome).
Donors want to hear about outcomes because they want to know what they will get for their money. Therefore, it is important to show a direct relationship between what they put in to your initiative and the changes evidenced in the community.