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Strategic Actions (C)

In this course, you’ll explore modes for entering international markets, corporate diversification and corporate-level strategy.

Strategic Actions (C)
  • Duration2 weeks
  • Weekly study10 hours

In this short course, you will learn about traditional and emerging motives for organisations to pursue international expansions, identify benefits of an international strategy and explore international markets and diversification.

The second half of the course considers corporate-level strategy and corporate diversification.

What topics will you cover?

  • Identifying international opportunities
  • Foreign market entry modes
  • Diversification as a corporate-level strategy
  • Strategic actions

Who is the course for?

This course is for anyone who is keen to gain more knowledge about strategy and globalisation. This course equips business managers and students of management with the concepts, framework, and techniques needed for better environmental scanning.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

I am an Associate Professor of Business Strategy, Editor in Chief for Journal of Marketing for Higher Education, and Principal Fellow of HEA. I hope you will enjoy our learning journey for this module

Returning to Coventry University after 28 years in the automotive industry is a great opportunity for me to apply some practical knowledge alongside some of the theoretical models.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry