In this short course, you will learn about traditional and emerging motives for organisations to pursue international expansions, identify benefits of an international strategy and explore international markets and diversification.
The second half of the course considers corporate-level strategy and corporate diversification.
- Identifying international opportunities
- Foreign market entry modes
- Diversification as a corporate-level strategy
- Strategic actions
Who is the course for?
This course is for anyone who is keen to gain more knowledge about strategy and globalisation. This course equips business managers and students of management with the concepts, framework, and techniques needed for better environmental scanning.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.