Skip to 0 minutes and 9 secondsThis is the third course in a series of six, designed to help you on the journey of entrepreneurship. In this course, we focus on the importance of understanding customers and competitors when starting a business. To run a successful business, you need to understand who your customers are, and importantly, how you're going to reach them. You will learn how to understand the difference between a market and an industry. This will help you to define your market and the product or service you can offer to that market. Through videos, activities, and quizzes, this series of business courses introduce case studies of young entrepreneurs who are already only on the journey.
Skip to 0 minutes and 46 secondsThey share their business challenges with you and a panel of business advisers. Through discussion and activities, you have plenty of opportunity to define and work on your business plan, as well as helping others.
Skip to 0 minutes and 59 secondsSign up now to "Starting a Business: Customers and Competitors."