Weekly study3 hours
Strategic Marketing: Marketing Orientation and the Marketing Planning Process
Explore how to develop marketing goals and tactical marketing objectives
On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, planning, and tactics.
Alongside digital marketing experts from Coventry University, you’ll be encouraged to investigate key strategic marketing frameworks, including Ansoff’s Growth Strategy and the Segmentation, Targeting and Positioning model.
You’ll have the opportunity to learn how to develop strategic goals and tactical objectives for a given organisation and how to form business missions and marketing objectives.
- Marketing benefits and barriers
- Business missions
- Marketing objectives
- The Segmentation, Targeting and Positioning model
- Competitive strategy
- Ansoff’s Growth Strategy
Date to be announced
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop strategic goals and tactical objectives for a given organisation
- Critically apply STP and strategic frameworks such as Ansoff’s matrix and other marketing frameworks
Who is the course for?
This course is designed for anyone interested in learning more about marketing strategy.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
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