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Strategic planning for professional service firms in the time of COVID-19

Plan strategically for a “new normal” by evaluating opportunities and risks in complex and challenging markets.

5,014 enrolled on this course

Strategic planning for professional service firms in the time of COVID-19
  • Duration4 weeks
  • Weekly study2 hours
  • Digital upgradeFree

Strategic planning is a fundamental process used to drive business success. While organisations always need to navigate and plan for challenges, the COVID-19 pandemic has shattered stability and continuity and upended both social norms and ways of doing business – creating a “new normal”. Prior to the pandemic, professional service firms (such as lawyers, accountants, management and technology consultants, architecture, engineering, among others) were already facing technology disruption, new business models and new ways of working, increased competition, globalisation and changing client demands.

COVID-19 has further accelerated change and professional service firms need to prepare for the “new normal” by evaluating opportunities and risks in increasingly complex and challenging markets. Business decision-makers need to make informed (and sometimes difficult) strategic choices, including setting clear strategic objectives against which to execute.

This course covers foundational elements around strategy mindset and the strategic planning process for professional service firms. In the course, learners will consider current challenges professional service firms are facing. The adage, ‘If you fail to plan, you are planning to fail,” remains as relevant as ever during this time.

This course is part of our Study with Australia collection, with free upgrades and digital certificates supported by the Australian Trade and Investment Commission until 31st July, 2020. Explore more courses from leading Australian education providers.

What topics will you cover?

  • What is strategy? Introduction to thought leaders.
  • Elements of the ‘strategy process’ and a strategic plan
  • Analysis of pre-COVID-19 trends (eg client sophistication, governance, connectivity)
  • Strategic analysis in a PS firm context. Internal/external environmental analysis tools applying the following frameworks – SWOT, PESTLE and Porters 5 Forces
  • Strategic choice – key growth strategy models
  • The Strategic plan – pulling it together; SMART objectives

When would you like to start?

  • Date to be announced

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What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain foundational business strategy concepts
  • Apply common strategic tools to analyse the current business state of a professional services firm
  • Explain key strategic business models
  • Develop basic elements of a strategic plan for a professional services firm

Who is the course for?

Business strategy impacts all leaders across the business, given the strategic plan determines resource allocation. Accordingly, this course is applicable to owner-operators of small-medium businesses, individuals in leadership roles at an organisation or business unit level, business analysis and strategic planning roles.

This course is also applicable to entrepreneurs and start-up businesses.

Who will you learn with?

Peter is Director, Legal Business Management at the College of Law, Australia. He has extensive experience working in, and with, professional services firms and higher education in AU and NZ.

James is the Director of Programs at the College of Law Asia. He is admitted to practice law in Australia (NSW) and New Zealand. His qualifications include BA, LLB, MA(Hons) and LLM(Hons).

Who developed the course?

College of Law

The College of Law has been at the forefront of practical legal education since 1974. More than 60,000 of our graduates work across all facets of the industry – and we’re one of the most trusted names in legal training in Australia and New Zealand.

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What's included?

College of Law are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • A PDF Certificate of Achievement to prove your success when you’re eligible