Home / Business & Management / How to Build a Sustainable Fashion Business / Defining your brand purpose and values
Defining your brand purpose and values
In this video, ethical brand consultant Sarah Greenaway walks you through the Brand Authenticity Matrix to will help you define your brand values.
Building on what you have already learned this week, ethical brand consultant Sarah Greenaway walks you through the Brand Authenticity Matrix, a handy tool that will help you define your authentic brand purpose and values.
Download the Brand Authenticity Matrix template via the link below.
This article is from the online course:
How to Build a Sustainable Fashion Business
Created by
This article is from the free online
How to Build a Sustainable Fashion Business
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
