Skip to 0 minutes and 7 secondsHello, and welcome to this course on Technology Entrepreneurship-- How to Start a Venture. I'm Rainer Harms, Associate Professor for Entrepreneurship at the University of Twente. And we'll take you on a journey through the entrepreneurial process. I will be the lead educator throughout this course. In the next three weeks, you will be introduced to the key steps of the entrepreneurial process from opportunity recognition, opportunity development, to opportunity exploitation. You will see which set of activities you would have to perform to create a venture that solves customer and user needs while, at the same time, generating a profit for you. You will meet Kasia Zalewska-Kurek who will take a deep dive into opportunity recognition and evaluation.

Skip to 0 minutes and 54 secondsRaymond Loohuis is our expert on market-driven entrepreneurship. Ariane van Raesfeld and Tamara Oukes invite you to explore the functions and nature of networks that surround your emerging venture. Jeroen Sempel is a seasoned practitioner and expert on entrepreneurial finance. You will also meet entrepreneurs from the University Twente who share their entrepreneurial secrets. After finishing this course, you will have got an introduction into the fascinating field of entrepreneurship. You will have learned basic concepts and reflected on them on your own situation. But most importantly, you will have gained insights on whether an entrepreneurial career would be something that you would want to pursue. We look forward to your contributions.

Introduction to the course and educators.

Thanks for joining this course on entrepreneurship! Before we delve into some interesting and relevant facts about the entrepreneurial process, we will introduce you to the structure of the course.

During the next 3 weeks you will get a thematic introduction into the field of entrepreneurship. You will learn about key concepts along the entrepreneurial journey. You will also gain insights on how these concepts can benefit the concrete practice of becoming an entrepreneur. Next to the input from our educators, we provide a variety of assignments and examples from University Twente entrepreneurs.

Course structure

This course has the following structure:

  • During week 1, we will introduce you to the concept of entrepreneurship, the lean startup methodology, and the concept of opportunity recognition. You will learn about the key steps of setting up a venture, and how the Lean Startup method can help in this effort. Also, you will explore the nature of opportunities and how best to recognize and evaluate them.
  • Week 2 will focus on the next step in the entrepreneurial process, the opportunity development. Key to opportunity development is an intimate understanding of the customer or user that you are going to serve. You will learn how to segment and target these customers, so that you are able to develop a business that serves their needs. In addition, you will learn what types of prototypes are available to test if the business that you develop will live up to your intentions.
  • In week 3, we will address the topic of opportunity exploitation. You will learn to identify and map key network partners that can help you to exploit your opportunity. Moreover, you will learn about the key building blocks of the cost and revenue model that gear towards the financial results of your venture.

Get extra benefits, upgrade your course

You can now get extra benefits by upgrading this course, including:

  • Unlimited access to the course: Go at your own pace with unlimited access to the course for as long as it exists on FutureLearn.
  • A Certificate of Achievement: To help you demonstrate your learning we’ll send you a Certificate of Achievement when you have completed 90% of the steps in the course. The personalized certificates and transcripts provide a summary of what you’ve learned and how long it took, giving you official evidence to show employers. You’ll get these certificates in both printed and digital formats, so you can easily add it to your portfolio, CV or LinkedIn profile. Find out more.

Disclaimer for this course

We did our very best to verify the sources of all materials used in this online course. If you find any infringement regarding copyright protected material, please let us know immediately. Any infringement was not done on purpose and will be rectified to all parties’ satisfaction.

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Technology Entrepreneurship: How to Start a New Venture

University of Twente

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