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Online course

Technology Entrepreneurship: How to Start a New Venture

Find out how to recognise, develop and exploit entrepreneurial opportunities. Start your own entrepreneurial venture.

Technology Entrepreneurship: How to Start a New Venture

What does it mean to be entrepreneurial?

Being entrepreneurial is an exciting challenge and will help make your technology-based idea a reality.

In this free online course, you’ll learn from experienced technology entrepreneurs and educators from the University of Twente how to address three crucial questions along the path towards a financially sustainable venture. You’ll find out how to recognise, evaluate and exploit entrepreneurial opportunities.

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Skip to 0 minutes and 7 secondsDo you want to become the next successful technology entrepreneur? Welcome to the University of Twente, the most entrepreneurial university of the Netherlands. The University of Twente is home to technology entrepreneurs who profit from the vibrant ecosystem. Here at the Gallery, many successful tech ventures are located. They profit from hands-on support from Novel-T, our transfer office, and from the vibrant interactions with of students and university staff from NIKOS, the Netherlands Institute of Knowledge Intensive Entrepreneurship. Companies located here, such as Scisports, Lionix, Eye on Air, and others have a strong technology base. Here in DesignLab, students are experimenting with business ideas and prototypes to become the next generation of successful entrepreneurs.

Skip to 0 minutes and 52 secondsBeing entrepreneurial is an exciting challenge, a path to real impact with new ideas, Technology. Yet, how to realise this ambition. The basic steps of realising this ambition are organised in the entrepreneurial process. We need to recognise the opportunity. We then need to develop the venture in a market-oriented way. Finally, we need to expploit your opportunity through networks and realise a financially sustainable business. There are some important questions along the entrepreneurial process. What is the opportunity? Who is your customer? How can you use your network? To answer these questions, you can use the toolbox of the lean startup method.

Skip to 1 minute and 34 secondsThis online course is of interest to you if you want to play an active part of an entrepreneurial ecosystem-- for example, by creating your own technology-oriented venture, or by engaging in consulting and support. In three weeks' time, you will learn about key steps of the entrepreneurial process and the lean startup method. You get to profit from the experience of NIKOS staff with combined decades of experience and technology entrepreneurship. Also, Twente technology entrepreneurs will share their journey in entrepreneurship with you. Embark on your entrepreneurial journey with us, and get started with this online course.

What topics will you cover?

  • Entrepreneurship
  • Opportunity recognition and evaluation
  • Lean startup
  • Opportunity development: Market segmentation, Customer research, Targeting and positioning
  • Opportunity exploitation: Network identification and management, Earning models and financing

When would you like to start?

What will you achieve?

By the end of the course, you'll be able to...

  • Develop a technology-based business model from a basic idea towards a financially sustainable business
  • Apply the principles of Lean Startup as a tool for new venture development
  • Recognise the importance of being marketing-oriented and the effects of networks on new venture development
  • Use tools for revenue analysis of a new venture

Who is the course for?

This course is for entry-level students from all disciplines with an interest in technology-based entrepreneurship. It will be of particular interest to STEM students.

Who will you learn with?

Rainer Harms

Associate Professor for Entrepreneurship at NIKOS, University Twente, The Netherlands

Who developed the course?

As a young and entrepreneurial university in the Netherlands, the University of Twente prepares young people to tackle the grand challenges the world will be facing during the coming decades.

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  • Access to this course for 5 weeks
  • Includes any articles, videos, peer reviews and quizzes

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  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

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