What makes humans special?

Is ‘we-thinking’ really crucial to the construction of human culture and society? Does this create a fundamental divide between human society and ‘societies’ of non-human animals (such as termites, ants or bees)?

Regard bee-communication, there is a nice Wikipedia article on the bee ‘waggle-dance’, illustrating how the dance conveys information and that the dance is fixed, rather than learned.

Humans are able to create languages, conventions, customs, and norms of behaviour, which are astonishingly (although not limitlessly) diverse. The rules governing human communication are not built into our genes; each new generation has to learn their language and culture. Bees, by contrast, do not have to learn how to produce or interpret the waggle dance, it is, in some mysterious way, built into their genes.