Students discussing ideas

Shaping a creative project

What’s the best shape for a creative project? In this article, Dan Nessler analyses existing models – including the ‘double diamond’ model – and suggests a new one of his own.

What do you think? What’s your own experience of creative projects? Projects like this need both divergent and convergent thinking: what are the best ways to combine these two styles of thinking?

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This article is from the free online course:

The Secret Power of Brands

UEA (University of East Anglia)

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