Want to keep learning?

This content is taken from the UEA (University of East Anglia)'s online course, The Secret Power of Brands. Join the course to learn more.

Skip to 0 minutes and 7 seconds Hello and welcome to week three of the Secret Power of Brands. This week, we’re asking, where does a brand like this come from? How did the Cadbury brand begin? How do brands, if there are bunches of ideas, how do those ideas get defined? We’ll be exploring that this week. We’re introducing a tool to you called the butterfly diagram, and we’ll be challenging you to take a brand and define it. So this is the first of two creative weeks on the Secret Power of Brands.

Introduction to week 3

Robert introduces this week’s topics.

Share this video:

This video is from the free online course:

The Secret Power of Brands

UEA (University of East Anglia)

Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join: