Skip to 0 minutes and 1 secondWelcome to Week Six. And actually, this is one of the weeks I've been looking forward to most, because this is the week that we get deeply into the subject of design. We looked, at the start of the course, at discussing how brands-- what brands mean, how they work, the shape of the branding industry. And we've moved on to getting inside the creative process. We looked, two weeks ago, at how brand projects start and how they run. We looked last week at how brands get defined, verbally. This week, it's how do brands get designed, and all the many dimensions of brand design.

Introduction to week 6

Robert introduces this week’s topics.

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The Secret Power of Brands

UEA (University of East Anglia)

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