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How brand loyal are you?

Many people think that the ultimate goal of branding is to make consumers loyal to the brand. The aim is for people to feel a deep emotional connection, so that they keep on buying. But is this achievable?

In this article from Forbes magazine, Steve Olenski shows that only a quarter of American consumers are actually brand-loyal.

How do you feel about this? Why is brand loyalty on the decline? Are you less brand loyal than you used to be? And what should companies do about this?

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This article is from the free online course:

The Secret Power of Brands

UEA (University of East Anglia)

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