Luxury meets high street
Luxury meets high street
This is a ‘question time’ film, in which students on the brand leadership masters course at UEA ask questions to a panel of academic experts: Dr Alfonso Avila-Merino, James Cornford and Peter Schmidt-Hansen.
In this film, the experts debate a current phenomenon in the management of multiple brands: why luxury brands are making friends with high street brands. How would you answer the question?
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