Contact FutureLearn for Support
Skip main navigation
We use cookies to give you a better experience, if that’s ok you can close this message and carry on browsing. For more info read our cookies policy.
We use cookies to give you a better experience. Carry on browsing if you're happy with this, or read our cookies policy for more information.

Skip to 0 minutes and 1 secondWelcome to Week Six. And actually, this is one of the weeks I've been looking forward to most, because this is the week that we get deeply into the subject of design. We looked, at the start of the course, at discussing how brands-- what brands mean, how they work, the shape of the branding industry. And we've moved on to getting inside the creative process. We looked, two weeks ago, at how brand projects start and how they run. We looked last week at how brands get defined, verbally. This week, it's how do brands get designed, and all the many dimensions of brand design.

Introduction to week 6

Robert introduces this week’s topics.

Share this video:

This video is from the free online course:

The Secret Power of Brands

UEA (University of East Anglia)

Course highlights Get a taste of this course before you join: