Our top 20 books to read on brand

Here are a pick of our top 20 books that we think can really help you to further explore the subject of brands. We want to stress that these books are not essential for the course, but just some recommended reading around the subject for those who want to learn more.

For week 1

Adam Arvidsson, Brands: Meaning and Value in Media Culture, 2006
A challenging critique of how brands work on us

Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre, Brand Management, 2009
An accessible guide to the various ways academics have defined ‘brand’

Naomi Klein, No Logo, 2000
The famous anti-brand (actually anti-corporate) manifesto

Martin Lindstrom, Brandwashed, 2011
Insider analysis of tricks companies use to manipulate our minds and persuade us to buy

Debbie Millman, Brand Thinking, 2011
Fascinating interviews with some of the top practitioners in branding

For week 2

David A Aaker and Erich Joachimsthaler, Brand Leadership, 2009
Probably the definitive academic overview of brand management

Winston Fletcher, Advertising: a very short introduction, 2010
Very clear and logical account of history of advertising, and structure of the industry

Jonathan Knowles and David Rutherford, Vulcans, Earthlings and Marketing ROI, 2008
A friendly guide through the minefield of measurement and valuation

Liz Moor, The Rise of Brands, 2007
Research-based account of what goes on inside brand consultancies

For week 3

Marty Neumeier, The Brand Gap, 2006
A quick and sensible introduction to the difference between strategy and brand

Wally Olins, The Brand Handbook, 2008
Comprehensive coverage from the guru of corporate branding

James Webb Young’s A Technique for Producing Ideas, 2003
One of the most practical (and shortest) books on creativity

For week 4

Alina Wheeler, Designing Brand Identity, 2013
The best overview of brand design

For week 5

Erik Roscam Abbing, Brand-Driven Innovation, 2010
Pioneering, rigorous and also very well illustrated

Alex Bogusky and John Winsor, Baked In, 2009
Practical book on how brands these days are about the product, not the advertising

Mary Jo Hatch and Majken Schultz, Taking Brand Initiative, 2008
How organisations need to align their vision, image and culture

Andy Milligan and Shaun Smith, Uncommon Practice, 2002
An inspiring survey of how many top brands get their people to do the right thing

Daniel Pink, Drive, 2009
Recent scientific research on what motivates people to do things

For week 6

Rachel Botsman and Roo Rogers, What’s Mine is Yours, 2010
Pioneering book on consumers who don’t want to own things

Rick Levine, Christopher Locke, Doc Searls and David Weinberger, The Cluetrain Manifesto, 2000
Prophetic manifesto on the effect of the internet on the credibility of corporate messages

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This article is from the free online course:

The Secret Power of Brands

UEA (University of East Anglia)

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