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Skip to 0 minutes and 8 secondsHello and welcome to week five of the Secret Power of Brands. Have you ever bought anything from Virgin, an airline flight maybe or a record or a mobile phone? If so, you've experienced a brand-led business, an organization that uses its brand idea to drive everything it does. And that's what we're zooming in on this week. We're introducing a model called the quadrant diagram that helps us analyze just how brand-led organizations work. So this is probably the deepest dive so far into the Secret Power of Brands.

Introduction to week 5

Robert introduces this week’s topics.

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This video is from the free online course:

The Secret Power of Brands

UEA (University of East Anglia)

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