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Tourism and Innovation

Explore the concept of knowledge and understand why and how it is important to innovation in tourism.

  • Duration

    2 weeks
  • Weekly study

    8 hours

How will you innovate to give your company a competitive advantage?

This course examines the relationship between knowledge and innovation in tourism, the specific aspects and conditions in which the tourism industry operates, and why these determine the uniqueness of tourism innovation among other service industries.

What topics will you cover?

  • Exploring knowledge in tourism
  • Knowledge and transfer management in tourism
  • Exploring innovation in tourism
  • Tourism and entrepreneurship

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify types of knowledge transfer and steps to facilitate this
  • Critically assess examples of innovation in tourism
  • Identify barriers to innovation in tourism
  • Explore the role of the entrepreneur in innovation

Who is the course for?

Students who have a background in social sciences, arts and humanities, business studies or tourism and hospitality, or those with a background in sustainable development will be interested.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Lecturer in International Tourism Management and research fellow (Centre for Trust, Peace and Social Relations) at Coventry University.

Lecturer in Event Management

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn