• Grenoble Ecole de Management
  • Hardis

Transformation digitale des services et des entreprises

Comment fait-on ? Comment ancre-t-on cette transformation dans la culture, dans l’organisation de l’entreprise ?

2,362 enrolled on this course

Transformation digitale des services et des entreprises
  • Duration

    4 weeks
  • Weekly study

    3 hours

L’objectif de ce Mooc est de comprendre en quoi consiste la transformation digitale et comment elle impacte les fonctions et les métiers de l’entreprise.

En suivant ce cours :

  • Vous aurez une vision d’ensemble des outils et méthodes qui permettent, au-delà des aspects purement techniques, d’initier une transformation digitale autour de votre offre de service.
  • Vous aurez une idée des nouveaux métiers, rôles et responsabilités provoqués par la transformation digitale des services et des entreprises
  • Vous saurez établir une stratégie digitale et des business models concernant votre offre de services digitalisés
  • Vous saurez appréhender l’évolution du Marketing impactée par le digital
  • Vous saurez industrialiser vos services en y intégrant les aspects digitaux et humains
  • Vous saurez comprendre les bons et mauvais côtés de la transformation digitale en restant critique et soucieux des équilibres humains et techniques, propres à la fourniture de service

This course is also running in English, starting monday november 21st, 2016. To find out more and enrol, visit the course page.

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Skip to 0 minutes and 8 seconds A company’s digital transformation. Everyone’s talking about it, but how do you actually do it? How do you adapt this transformation to impact a company’s culture and organization? It’s a vast subject.

Skip to 0 minutes and 25 seconds Is it really a digital transformation or is it simply a digital reality? What parts of a business are affected by the digital transformation? How do you implement this transformation? What new jobs and skills are required? How can you make the link between heavy, slow-changing IT departments that generally aren’t client-oriented, and the digital services which are required for employees, partners, clients and suppliers? Are you ready for the customer to be your focal point? Can you provide the right service at the right place and time as well as for the right usage with real added-value? Is a digital transformation only a technical challenge tied to IT services such as the cloud, big data, analytics and connected objects?

Skip to 1 minute and 10 seconds Or is it a deeper change tied to our needs and uses? Do you have to set up new relationships with clients and suppliers? You will discover that these new relationships provide the framework to design a service offer.

Skip to 1 minute and 22 seconds Let’s take a simple example: A company wants to use big data. Everyone’s talking about it. Big data is the new Holy Grail of digital technology. But what added-value can it really offer? How will your clients benefit from it? How much will it cost? What new and useful services will it enable? As you can see, services are at the heart of the digital transformation. It’s essential to understand their usefulness, design, marketing, mass-distribution and continuous improvement. are all become essential expertise today.

Skip to 1 minute and 54 seconds If you believe that the new markets created by the digital transformation are an essential part of our economy, if you believe that you can no longer avoid these new markets to improve company growth, then this MOOC is perfect for you. The goal of this MOOC is very simple. Thanks to four weeks of learning, you will understand the impact and stakes of a digital transformation. You will understand how to implement it and in particular, you will understand where to start. This MOOC is aimed at people who wish to improve the efficiency of their company’s first steps towards a digital transformation.

Skip to 2 minutes and 23 seconds Thanks to articles, videos, quizzes, exercises, a case study and most importantly, the opportunity to discuss and exchange on these topics, this MOOC will help you see that a digital transformation can be easily understood thanks to simple tools and methods. Join us and see you soon!

What topics will you cover?

4 thématiques sous forme d’interrogations sont abordées durant 4 semaines :

  • Comment une entreprise peut-elle opérer sa transformation digitale ?
  • Quelle place le marketing occupe-t-il dans la transformation ?
  • Du design de l’offre de services à son industrialisation, quelles étapes ?
  • Transformation digitale : une transformation sociale ou sociétale ?

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Les outils et méthodes qui permettent, au-delà des aspects purement techniques, d’initier une transformation digitale autour de votre offre de service.
  • Les nouveaux métiers, rôles et responsabilités provoqués par la transformation digitale des services et des entreprises
  • Une stratégie digitale et des business models concernant votre offre de services digitalisés
  • L’évolution du Marketing impactée par le digital
  • Industrialiser vos services en y intégrant les aspects digitaux et humains
  • Les bons et mauvais côtés de la transformation digitale en restant critique et soucieux des équilibres humains et techniques, propres à la fourniture de service

Who is the course for?

Collaborateurs d’entreprises de service ou industrielles (condamnées à se différencier par le service), souhaitant digitaliser leurs services et comprendre les impacts de cette transformation sur leur organisation et la culture de leurs collaborateurs.

Who will you learn with?

Professeur à Grenoble Ecole de Management et responsable pédagogique de programmes en « Culture et Ingénierie des service ». Consultant en management des systèmes d’information et système de services.

Digital maker since 1992

Who developed the course?

Grenoble Ecole de Management

For the past 30 years, Grenoble Ecole de Management (GEM) has established itself in France and abroad as a leading business school through expertise in technology, innovation and entrepreneurship.

Hardis

Hardis Group is both an IT service provider and a software publisher, assisting customers in the transformation of their business model, their supply chain and their information systems.

Endorsers and supporters

funded by

BNP Paribas Cardif

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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