The setting of transmedia (3): users
First, transmedia users are accustomed to operating within a network.
They are familiar with accessing information from the far corners of the Internet and interacting with communities of users with shared interests. They are open to congregating online because online communication is usually the most effective way to acquire certain content or related information. However, users usually share content without changing it, and any alterations are often made exclusively for personal use.
Second, users spend a great deal of time acquiring and consuming cultural content, and it is through such efforts that users distinguish between themselves and other people.
Transmedia users usually approach a cultural product with interest or curiosity, but after interacting with other users through online communities, they develop a sense of competition on both a conscious and unconscious level. They usually express this competitive nature by displaying their personal knowledge, the amount of information they possess, and the quantity and quality of related content in their personal possession. Users soon distinguish between each other based on the cultural content a person possesses and how well he or she can utilize new forms of media.
Third, going beyond cultural production itself, transmedia users are heavily interested in any outside activities they can access through a cultural product.
Users create new user methods by developing multiple applications for various instruments. Thus, users who are latecomers to transmedia must first learn from users who are familiar with it.