The interaction between media and audience
There needs to be interactivity between the content and audiences in order to form transmedia.
In this video I talk about the convergence of multiple media platforms.
In the past, when writing a piece of fiction, the author would not have expected that the story’s protagonist would later be transformed into a children’s toy, which would eventually find itself sitting on a child’s bed somewhere. Now, we don’t exclude such possibilities when we create a story, an image, or a character.
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