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The new paradigm for arts and creativity

The media convergence brought new paradigm for arts and creativity.

In this video I talk about how, with new opportunities for active participation, consumers have started to give meaning to content, which in turn has begun incorporate and reflect what consumers want. Consequently, media consumers are starting to cast suspicion on the rules and standards that are demanded by experts and specialists, exposing the need to reestablish such standards.

Please watch the video and add your comments to the discussion.

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Transmedia Storytelling

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