Traveltech for Scotland - Getting Started with Travel Technology

8 weeks
3 hours per week
Digital certificate when eligible

Find out more about how to join this course

This course will help you understand where digital technology can improve your customer’s experience. It follows the five elements of the travel customer journey: dreaming, planning, booking, experiencing and sharing.

To do this, Traveltech for Scotland have collaborated with international experts from the tourism and hospitality industry to develop the short learner videos and practical worksheets and tools.

By the end of this course, we hope you will be able to assess the travel technologies that you need and how they could be successfully applied to your unique business.

Syllabus

Week 1
Welcome, Introduction and Customer Journey
- Welcome and Introduction
  A brief welcome followed by some essential tips and tricks to help you get the most from this course. We know it’s tempting… but don’t skip this section
- The Travel Customer Journey
  *Foundation Module* In module 1 of this course we’ll explore what we mean by a “customer journey” and how this understanding can help you to select the right technologies for the right challenges.
Week 2
Creating a Customer Persona
- Creating a Customer Persona
  This is the second of the foundation modules and focusses on developing customer personas. When we better understand our customers, we’re able to make important strategic decisions to better serve their needs.
Week 3
Dreaming Moments
- Dreaming Moments
  RECOGNISE the difference between planning moments and booking moments. IDENTIFY your customers’ booking needs. GATHER requirements for your business needs. EXPLORE technologies which support your customers’ ability to book.
Week 4
Planning Moments
- Planning Moments
  RECOGNISE the micro-moments that make up Planning Moments. IDENTIFY the customer needs in the micro-moments. ASSESS internal processes and technology that meets those needs.
Week 5
Booking Moments
- Booking Moments
  This module focusses on the all-important booking stage. This is where we must manage the exchange of information and money from our customers which allow our businesses to operate.
Week 6
Experiencing Moments
- Experiencing Moments
  Experiencing moments are the experiences after booking. You might think of your customers as transitioning from “prospects” to “customers”. A prospect is someone who is in the dreaming or planning phase of their journey.
Week 7
Sharing Moments
- Sharing Moments
  In this module we’re looking at how to make the most of the shares that we receive so that we can grow out business, attract the customers we want to attract and boost profits.
Week 8
Scenario Planning
- Scenario Planning
  An introduction to scenario planning.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Define and recognise the micro-moments that make up your customers’ journey.
Use a customer persona tool to refine your understanding of your customer.
Assess technologies that will help you create dreaming moments for your customers.
Assess internal processes and technology that meets your customers’ needs.
Explore technologies which support your customers’ ability to book.
Assess the use of technologies which could improve the efficiency or experience of your service/product.
Assess technologies that could increase the quantity and quality of sharing moments you receive.
Recognise and create an action plan to manage how critical uncertainties impact your business.

Who is the course for?

This course is for small, micro and medium sized businesses in the tourism, hospitality and leisure industries. We made this course so that it is useful for a wide range of businesses across these sectors. From the local fish and chip shop to the five star international hotel, this course aims to help you use digital technology to achieve your business goals. No pre-requisite knowledge is required.

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