Traveltech for Scotland - Getting Started with Travel Technology
This course is a practical guide to help you use the right digital technologies for your tourism or hospitality business.
Duration
8 weeksWeekly study
3 hours100% online
How it works
Traveltech for Scotland - Getting Started with Travel Technology
This course will help you understand where digital technology can improve your customer’s experience. It follows the five elements of the travel customer journey: dreaming, planning, booking, experiencing and sharing.
To do this, Traveltech for Scotland have collaborated with international experts from the tourism and hospitality industry to develop the short learner videos and practical worksheets and tools.
By the end of this course, we hope you will be able to assess the travel technologies that you need and how they could be successfully applied to your unique business.
Syllabus
Week 1
Welcome, Introduction and Customer Journey
Welcome and Introduction
A brief welcome followed by some essential tips and tricks to help you get the most from this course. We know it’s tempting… but don’t skip this section
The Travel Customer Journey
*Foundation Module* In module 1 of this course we’ll explore what we mean by a “customer journey” and how this understanding can help you to select the right technologies for the right challenges.
Week 2
Creating a Customer Persona
Creating a Customer Persona
This is the second of the foundation modules and focusses on developing customer personas. When we better understand our customers, we’re able to make important strategic decisions to better serve their needs.
Week 3
Dreaming Moments
Dreaming Moments
RECOGNISE the difference between planning moments and booking moments. IDENTIFY your customers’ booking needs. GATHER requirements for your business needs. EXPLORE technologies which support your customers’ ability to book.
Week 4
Planning Moments
Planning Moments
RECOGNISE the micro-moments that make up Planning Moments. IDENTIFY the customer needs in the micro-moments. ASSESS internal processes and technology that meets those needs.
Week 5
Booking Moments
Booking Moments
This module focusses on the all-important booking stage. This is where we must manage the exchange of information and money from our customers which allow our businesses to operate.
Week 6
Experiencing Moments
Experiencing Moments
Experiencing moments are the experiences after booking. You might think of your customers as transitioning from “prospects” to “customers”. A prospect is someone who is in the dreaming or planning phase of their journey.
Week 7
Sharing Moments
Sharing Moments
In this module we’re looking at how to make the most of the shares that we receive so that we can grow out business, attract the customers we want to attract and boost profits.
Week 8
Scenario Planning
Scenario Planning
An introduction to scenario planning.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Define and recognise the micro-moments that make up your customers’ journey.
- Use a customer persona tool to refine your understanding of your customer.
- Assess technologies that will help you create dreaming moments for your customers.
- Assess internal processes and technology that meets your customers’ needs.
- Explore technologies which support your customers’ ability to book.
- Assess the use of technologies which could improve the efficiency or experience of your service/product.
- Assess technologies that could increase the quantity and quality of sharing moments you receive.
- Recognise and create an action plan to manage how critical uncertainties impact your business.
Who is the course for?
This course is for small, micro and medium sized businesses in the tourism, hospitality and leisure industries. We made this course so that it is useful for a wide range of businesses across these sectors. From the local fish and chip shop to the five star international hotel, this course aims to help you use digital technology to achieve your business goals. No pre-requisite knowledge is required.
Who will you learn with?
Joshua is the Director of Traveltech for Scotland. He works at the University of Edinburgh’s Edinburgh Futures Institute where he leads on the application of data-driven innovation for tourism.
Head of Marketing at Stampede, who provide growth tech and tools for hospitality and leisure businesses. He has over 10 years marketing experience in both traditional and digital methods
Carly is an expert in tourism, ticketing and technology solutions. Her business, QLINE Consulting, assists visitor-focused businesses to procure and use their tech to better serve their customers.
Woody Wade is a scenario planning expert and author. He helps organisations worldwide foresee their future strategic "landscape" so they can make better future-oriented decisions and plans today.
Chris is an author, podcaster, brand consultant, and digital tourism expert with over 26 years’ experience in the tourism industry. Chris speaks at many tourism events worldwide.
Experienced in venture creation, change and growth. Combine human-centred thinking with digital to design value propositions and operations. Started, scaled and exited multiple ventures.
Project Manager for Traveltech for Scotland and Sector Engagement Executive, Tourism, Interface. Board Member of Women in Tourism and a Chapter Leader of Travel Massive Edinburgh.
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Who developed the course?
Traveltech for Scotland
This course will help you understand where digital technology can improve your customer’s experience. It follows the five elements of the travel customer journey: dreaming, planning, booking, experiencing and sharing.
Ways to learn | Buy this course | Subscribe & save | Limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $134/one-off payment | $244.99 for a whole year Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
| Access to this course | tick | tick | Access expires 14 Nov 2024 |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$244.99 for a whole year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$134/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 14 Nov 2024
Find out more about certificates, Unlimited or buying a course (Upgrades) Sale price available until 31 October 2024 at 23:59 (UTC). T&Cs apply. | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Sale price available until 31 October 2024 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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