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This content is taken from the EIT Food, University of Reading & European Institute of Innovation and Technology (EIT)'s online course, Understanding Food Labels. Join the course to learn more.

Skip to 0 minutes and 8 seconds When you’re in the supermarket, and you’re not sure what to buy– for example yoghurt. I’ve heard low-fat is supposed to be good for you. I guess if I bought that, I could eat more, right? [BELL DINGS] It’s only 100 calories a pop. Thing is, when I check the ingredients, it seems to have something called guar gum. What is that? Is that a natural ingredient? Some of those amber traffic lights are a bit worrying too. Got low fat, but it’s also quite high in sugars. What about organic yoghurt? What does that even mean? Proper Organic Bio Live Yoghurt. Organic has more fat, and it’s 24 calories more per pop compared to low-fat one.

Skip to 0 minutes and 48 seconds So it doesn’t necessarily mean it’s better for me. Organic is supposed to be better for the environment, right? Which to choose?

How do labels help you to make choices?

Watch this video to understand the decision-making processes shoppers go through when choosing between items.

How do you decide what product to choose? Share your thoughts in the discussion area below.

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Understanding Food Labels

EIT Food

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