Reflecting my values
A consumer's thought process when choosing between a basic and premium product.
Watch the video to understand the thought process between choosing a premium and basic product, using a lasagne ready meal as an example.
Do you buy ready meals or another food with long lists of ingredients? What do you look at? What aspects of the packaging influence your purchase decision? Share your thoughts in the discussion below.
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
