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This content is taken from the EIT Food, University of Reading & European Institute of Innovation and Technology (EIT)'s online course, Understanding Food Labels. Join the course to learn more.

Skip to 0 minutes and 10 seconds When it comes to buying Ready Meal, I always wonder if, by spending more, I’m actually going to get a better quality meal. This fancy one appears to have all the right language– tomato and red wine Ragu, mature cheddar cheese, British Aberdeen Angus beef. [RECORD SCRATCHES] Sounds a bit like a restaurant menu. But what does that actually mean? Let’s compare it to a cheap one. No red wine Ragu here– looks pretty basic. What’s the difference between Angus beef and regular beef? Does my cheddar really need to be mature? The basic one seems to contain 17% beef as opposed to the expensive one’s 20%. However, the cheap one has half the number of ingredients. And more importantly, it’s half the price.

Skip to 0 minutes and 51 seconds So are the ingredients just sourced from nicer farms? Am I just paying for the fancy packaging? What’s the real difference here?

Reflecting my values

Watch the video to understand the thought process between choosing a premium and basic product, using a lasagne ready meal as an example.

Do you buy ready meals or another food with long lists of ingredients? What do you look at? What aspects of the packaging influence your purchase decision? Share your thoughts in the discussion below.

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This video is from the free online course:

Understanding Food Labels

EIT Food

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