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Extending the CLV Formula, Part 2
Watch Raj Venkatesan explain two other factors that affect CLV calculations: cohort and incubate and contractual vs non-contractual customers.
You will need to consider two other factors as you determine customer lifetime value: cohort and incubate and contractual vs non-contractual customers. Learn what these terms mean and how to account for them when you determine CLV. Which of these factors comes into play at your company or for a product or service you use?
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