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CLV: A Forward Looking Measure

Watch Raj Venkatesan explain how CLV helps marketers plan forward and how brand and CLV interact.

Learn how CLV is a forward looking measure that can let marketers know how long they can expect to earn a profit from a customer. Then connect the dots between brand architecture and CLV.

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This content is taken from Darden School of Business, University of Virginia online course

Marketing Analytics

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Marketing Analytics

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