Skip main navigation
We use cookies to give you a better experience, if that’s ok you can close this message and carry on browsing. For more info read our cookies policy.
We use cookies to give you a better experience. Carry on browsing if you're happy with this, or read our cookies policy for more information.
Open book in library
Books

Course Outline and Requirements

Course outline

This course is divided into five weeks that contain:

Videos: These lessons provide the core content of the course.

Practice quizzes: These are provided each week to give you experience solving the types of problems you will see on the graded quizzes

Graded tests: At the end of each module, you will take a 10-question graded test. We partnered with Marketing by the Numbers (MBTN), which offers online tutorials and problem sets, in the design of some of the tests.

Resources: At the start of each week, we provide related resources (slides, book chapters, etc.) in the “Downloads” section.

Peer-reviewed assignment: An opportunity for you to apply what you’ve learned is provided in the peer-reviewed project in week 4 of the course.

Time commitment

1-2 hours to complete each module’s lessons, readings, and quiz 2-4 hours to complete the peer-reviewed assignment

Cutting Edge Marketing Analytics

As a co-author of Cutting Edge Marketing Analytics (available for purchase as a hard copy or e-book from Amazon), a practical guide to modern marketing analytics, I’m excited to share a sample chapter in the first week of this course. The book is the result of years of research and real-world experience by me and my esteemed colleagues, Paul Farris and Ronald Wilcox. This book is not required for successful completion of the course, but it is a great resource for learners who want a deeper understanding of the topics.

Get extra benefits by upgrading your course

As a reminder, please note that you can now get extra benefits by upgrading this course, including:

Unlimited access to the course: Go at your own pace with unlimited access to the course for as long as it exists on FutureLearn.

Access to tests: Ensure you’ve mastered the material with access to tests on the course.

A Certificate of Achievement: To help you demonstrate your learning we’ll send you a Certificate of Achievement when you become eligible.

Find out more

Share this article:

This article is from the free online course:

Marketing Analytics

Darden School of Business, University of Virginia

Contact FutureLearn for Support